SF Design Week: Reform
Reshaping outcomes with conscious design.
Brief
Pact partnered with San Francisco Design Week (SFDW) to create the 2025 theme "Reform," recognizing the Bay Area's position at the forefront of design innovation and its power to shape the future. Drawing from the understanding that designers fundamentally reshape how humans interact, behave, and thrive, Pact developed "Reform" as an invitation to examine our relationship to past and present while investigating which processes, structures, materials, beliefs, behaviors, and systems need transformation. The resulting theme challenges the design community to embrace their role as agents of meaningful change, asking when something needs incremental updates versus complete overhaul. Reform positions SFDW 2025 as the festival where conscious design meets long-term thinking—the perfect platform for reshaping outcomes that impact society and culture.
Audience
Opportunity
Concept
Design
Voice
It was apparent early on in our conversations with the Kintsugi team that there was an important patient-focused story that needed to be told. So when it came time to design the new website, we crafted an opening sequence that opens with a common quote from folks who suffer from mental health issues and then broke down the problem Kintsugi is setting out to solve with its enterprise approach.
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For the main day of events at FourOneNine, we used our type system to ...... Our rebellion against the corporate landscape persisted all the way down to the way
Banners that moved around the city with the events brought the energy of Reform all over San Francisco.
