Say no to status quo
We discover and express inspired, one-of-a-kind brand identities that make an impact.
WE TEAM UP FOR
A more equitable and exciting future.
Diverse voices, represented and heard.
Standing out in the sea of same.
WHAT WE BRING TO THE TABLE
High expertise with a
We’ve taken everything we’ve learned working with agencies and clients, global to local, and built a boutique experience that’s focused on getting to the soul of your brand in a nimble way.
We begin every project by deciphering what makes your organization unique so we can carve out an ownable space for your brand to live in. We then weave together strategy, naming, voice, and visuals that work hand-in-hand for a nuanced, rich, and cohesive brand system.
To ensure the head and the heart of your identity are aligned throughout the process, our team is hands-on at every step of the way. We work closely with you and our creative and technical partners to ensure the integrity of your brand at every touchpoint.
Voice + Messaging
Type + Lettering
THINGS WE SWEAR BY
Our time-tested truths.
WHO WE ARE
Founder + Creative Lead
Natalia is a Creative Director with 15+ years of experience on the cross-sections of branding, design, advertising, and experiential design. Her fortes include (but are not limited to) rock-turning, dot-connecting, big-picture-finding, and an occasional pun.
Partner + Engagement
Tony has spent the past 20+ years helping brands connect more directly with their audiences through design. On a typical day, you might find him translating between business talk and creative talk, distilling complex stories into simple strategies or randomly reorganizing his desk drawer for a better user experience.
Sofia is a multidisciplinary designer with experience in brand identity, packaging, and web design. She's a master of sound design systems, wicked color combinations, tiny-type, and casual-yet-deep philosophical thoughts. She also diligently ensures there is a cat in every Pact presentation.
Michelle is a word nerd turned Creative Director based in Chicago. With 15+ years of experience in turning phrases and giving brands an attitude, her superpowers are weaving linguistic threads and hearing voices in her head.
Michelle is a designer with a smart conceptual approach, dazzling creative skills, and poetic sensibility. She brings immense curiosity, drive, exploration, and some sweet playlists to our day-to-day at Pact.
+ an eclectic bunch of talented humans that bring ideas to life with us on a project basis.