Pulse Fund
Connecting the world of climate investments.
Brief
Pulse Fund is a climate-focused venture growth equity fund investing across four core verticals: Food & Agriculture, Mobility, Infrastructure, and Energy. Founded by an indigenous woman who has lived the climate experience, Pulse Fund offers a fresh perspective, community, and knowledge-base built on true climate and finance leadership and partnership. They needed a brand and website that spoke to their vision and values.
Audience
Pulse Fund is for the planet, its people, its wildlife, the natural world, and the built environment. It works with the climate community, financial investors, climate founders, and the public.
Opportunity
The global community was becoming increasingly interested in the climate condition and the associated investment potential. However, the climate investment field was too technical and elitist for everyday people. Pulse Fund had the opportunity to be the voice of reason in an increasingly confusing category.
Concept
Although investing is often divided into verticals, we know the Earth is a single system. Silos will not decarbonize the planet; cross-sector investment will. Pulse Fund is dedicated to staying on the pulse of today’s climate innovation, finding visionary founders and tech that are tackling the most pressing climate challenges, and acting as a bridge to connect those investments to the private sector. Approaching climate investments holistically as “One Pulse. One Planet,” uniquely drives returns and combats climate change in the now.
Design
The Pulse Fund branding uses flowing pulse motifs that visually connect capital with climate solutions. The design employs copper tones as a metaphor for conductivity, keeping the color palette intentionally minimal to allow nature and technology to stand out. Dynamic motion elements are integrated throughout all touchpoints—from subtle animations in digital platforms to flowing printed materials—creating a sense of constant movement that makes the brand feel extraordinarily alive. Macro minimal photography captures the planet's vitality, highlighting organic textures and patterns that reinforce the ever-moving pulse theme.
Pulse Fund connects investors with climate investments that drive both profits and environmental progress. Our visual style features abstract imagery with the signature pulse line weaving through compositions, symbolizing how the fund connects financial capital with climate solutions. This approach creates a sophisticated visual metaphor for the brand's mission while maintaining a premium, adaptable aesthetic.
Originating from the Pulse Fund monogram itself, our pulse line serves as a distinctive visual indicator of connection and solutions coming together. This dynamic element is thoughtfully woven throughout the entire design system, giving it life and meaning.
The pulse line creates a cohesive thread that unifies all brand touchpoints while symbolizing Pulse Fund's approach to bringing disparate financial elements into harmony. This signature design element reinforces brand recognition while visually communicating the fund's core philosophy of creating meaningful connections between investors and opportunities.
Our Pulse Fund illustrations use a distinctive pulse line motif to visually communicate the fund's core beliefs and client benefits. Each illustration is custom-designed, employing thoughtful visual metaphors that represent Pulse Fund's dynamic approach to investment management.
The pulse line serves as both a brand identifier and a conceptual element, symbolizing financial vitality, market responsiveness, and the fund's commitment to keeping investors' portfolios healthy and thriving. This consistent visual element creates brand recognition while allowing for creative variation across different marketing materials.
KIND WORDS
SHOUT-OUTS
Natalia Kowaleczko / Tony Mingo / Michelle Weed / Michelle Busy / Sofia Llaguno / Guide & Anchor / Terren Krietzman / Bolk Studios
