Creating space for more.


Brand Strategy


Visual Identity


Voice + Messaging




Brand Guidelines


The Ask


Create a brand identity for a vacation rental startup offering high quality, completely one-of-a-kind homes that accommodate large groups in unique locations that are alive with experiences and adventures.


Those planning group travel, family gatherings, co-location, or work travel, and are looking for a more comfortable and unique alternative to hotel accommodations.


Bring forward the desired outcome of these types of gatherings: meaningful social connection, while also highlighting the uniqueness of the properties and local experiences.

The Answer


Portoro is more than a house. It’s more room to gather. More space to play. It’s a gateway to giggles, an opening for great conversations, and an entry to unforgettable experiences. Walk through our doors, and you’ll find all the ways we house more.


We created a visual system that features a distinct window in the shape of a letter “P,” that is used to frame moments of connection and experience within the context of the inspiring collection of homes and environments that Portoro will curate as it grows its platform and reach.


The Portoro voice is warm, contemplative, and inspiring. At every touchpoint, it helps people make the connection between the physical space, place, or service Portoro provides with the special moments, interactions, and connections they’ll have during their stay.


“We came to the Pact team with a business plan and they were able to transform it into a brand that’s uniquely ours. Their approach always felt really intentional and it was fun to see the brand take shape under their thoughtful guidance.”

Sam H, Co-Founder


Natalia Kowaleczko / Tony Mingo / Sofia Llaguno / Michelle Weed / Michelle Busy