Creating space for more.

Brief

Create a brand identity for a vacation rental startup offering high quality, completely one-of-a-kind homes that accommodate large groups in unique locations that are alive with experiences and adventures.

Audience

Those planning group travel, family gatherings, co-location, or work travel, and are looking for a more comfortable and unique alternative to hotel accommodations.

Opportunity

Bring forward the desired outcome of these types of gatherings: meaningful social connection, while also highlighting the uniqueness of the properties and local experiences.

Concept

Portoro is more than a house. It’s more room to gather. More space to play. It’s a gateway to giggles, an opening for great conversations, and an entry to unforgettable experiences. Walk through our doors, and you’ll find all the ways we house more.

Design

We created a visual system that features a distinct window in the shape of a letter “P,” that is used to frame moments of connection and experience within the context of the inspiring collection of homes and environments that Portoro will curate as it grows its platform and reach.

Voice

The Portoro voice is warm, contemplative, and inspiring. At every touchpoint, it helps people make the connection between the physical space, place, or service Portoro provides with the special moments, interactions, and connections they’ll have during their stay.