Queer joy as an act of defiance.

Brief

Challenging political times

Audience

Queer community around SF and beyond

Opportunity

Showcase resilience and strength. Hold abusers accountable.

Concept

In challenging political times, Frameline's 49th LGBTQ+ Film Festival embraced "The World is Watching" — positioning queer joy as a powerful tool of resistance. The main visual transforms the iconic pink triangle — originally a Nazi concentration camp badge, later reclaimed by the LGBTQ+ community and ACT UP during the AIDS crisis — by rotating it to become a play button, symbolizing film's power to amplify queer voices and echoing ACT UP's "SILENCE = DEATH" campaign.


Design

The visual identity reinforces this media-centric concept through varied frame ratios referencing how we consume content across different platforms, while the film program adopts a broadsheet newspaper format, connecting to journalism's accountability and urgent headlines.

Voice

"The World is Watching" celebrates queer joy as defiance — asserting that visibility through cinema becomes both art and activism.