Baluga
An aluminum boat on an even keel.
The Ask
Brief
Audience
Opportunity
The Answer
Concept
Design
Voice
The Typemark
The Baluga typemark is crafted from a typeface with nice angular details, blending elegance with technical, constructed feel that caputres qualities of the boat itself.
AL, the Baluga
To comlement our B tail logo, we crafted AL, the friendly mascot for the boat. AL quickly got so belowed that he earned his place on the front of the boat, and gets to guide it through the seas every day.
Logo and AL consutrction
The two main visual elements have been crafted based on the same geometry to create a sense of unity and precision.
