Defining the future of venture.

Brief

Acrew is a venture firm focused on inclusion and opportunity for diverse populations. They needed a brand identity uplift and website redesign to better communicate their mission and to launch a new investment product built to reinforce their commitment.

Audience

Founders and private investors who have been marginalized by the traditional VC industry, or want to be on the forefront of bringing more diversity and inclusion to Venture Capital.

Opportunity

Create a brand identity that brings change to the forefront in a new way - through teamwork, diversity and intention.

Concept

Position Acrew as a friendly and approachable partner that tells its distinct point of view in a fresh, easy-to-digest, almost editorial way.

Design

The identity refresh features a modular letter “A” made up of components that use scale and contrast to represent diversity. A design system utilizing circles, overlaps, and blends highlights unique perspectives, strength of partnerships and community, and signifies a distinct shift away from the traditional VC landscape.